FVEPA Rebrand 2022
We have a fresh new look!
We are excited to share and showcase our fresh new look including an updated logo, tagline, mission and vision.
In the Spring of 2021, we had many discussions as a board about what the FVEPA brand and story was and so, a marketing committee was formed. The marketing committee included FVEPA Board Members, Sarah Bolton, Sherryl Parsons and Laura Warren and we enlisted the support of FVEPA member, Stephanie Mosher to help us create our rebrand approach and strategy. We have been meeting monthly since April 2021 and are all very proud of how this has come together.
The objectives of the rebrand included leveraging the strength of the current FVEPA brand and presence in the industry but applying a refreshed look that better aligns with our associations mission and objectives. We also wanted to ensure the rebrand tells the story of who we are, what we do and why people should join and connect.
Last May, we launched a member survey to help us gain valuable insight into who members are and what FVEPA represents to them. The member feedback really helped to further the key objectives we had already begun to form as part of the rebrand and it solidified our need to continue to share the history and successes of the organization and feel of being a grassroots association. From there we spent time formulating our plans which included additional strategy sessions with the board and then in the Fall, our creative brief was shared and approved by the Board. This allowed us to work closely with the talented Vanessa Rene, of Rene Creative, to create our new logo and graphics.
In February, we revealed our new brand during our Annual Meeting and celebrated with a champagne toast which was a ton of fun! Our website has been updated for a number of weeks so many of you have likely seen it, but we wanted to share the story of how the rebrand came to be and celebrate the thought and time that went into ensuring it would represent us well for years to come!
We are so pleased to be able to share these with you!
The rebrand allows us to update our story of who we are and what we do to align with the association in the present time for how we have grown and how we want to be perceived by others in the industry and potential clients. We are excited for the opportunities this rebrand will bring to not only our association but all of our members because at the end of the day, it’s our members that really differentiate us as an association and we would not be here without you!
We’d love to hear your thoughts on what about the rebrand resonates with you? Share your thoughts at firstname.lastname@example.org
Interested in becoming a member? We are always looking for new members from across the event planning industry to join us. Sign up here!